by Sydney Stone
In today’s instant-gratification, hyper-connected, and mobile-obsessed consumer environment, it’s becoming harder and harder for professional marketers to grab a potential customer’s attention, especially when it comes to email marketing. It’s even harder to keep that attention for any length of time.
With the rise in artificial intelligence-enhanced inbox and spam filters along with consumers’ growing preference of SMS and social media over email, marketing professionals have been wondering for quite some time if elaborate email campaigns are even worth it anymore.
While email marketing is certainly not dead, it does need to become a whole lot smarter. Just as technology is being used to filter out unwanted email messages for consumers, other solutions are being developed to help marketers break through the noise and barriers and reach their target audience in the most efficient and effective methods.
Here are 25 email marketing tools & resources that can help you get your email marketing back on track and convert more prospects and leads into actual sales.
By focusing on recipient segmentation and behavior, ActiveCampaign allows you to micro-target your email list. The automated email marketing solution helps you to zero in on the precise content that would work best for each contact at any particular time, giving you the ability to deliver the most effective message at the most opportune moment.
ActiveCampaign delivers actionable insights that can turn browsers into buyers and buyers into advocates. Pricing ranges from $17 per month up to $229 per month.
If you are managing an enterprise business with several different marketing campaigns running all at one time across different solutions, Act-On can integrate them all for you in order to achieve maximum efficiency.
Act-On provides you with a handy “marketing command center” that shows you everything currently happening with your outreach programs. The company’s new “Adaptive Journeys” solution uses machine learning and artificial intelligence to deliver the perfect message at just the right time.
Act-On starts at $900 a month for professional and $2000 a month for enterprise subscriptions.
AWeber is an email marketing solution that has been around for quite some time and is popular among entrepreneurs and small businesses. It allows you to create personalized emails and responders as well as manage contacts and mailing lists.
With AWeber, you can deliver the right message to the right target at the right time through the use of automated workflows. Review prior prospect behavior through detailed reports that track opens, clicks, and other pertinent information.
AWeber works with several popular business apps, including Salesforce, PayPal and WordPress. Pricing for AWeber starts at $19 a month and goes up to $149 per month. The company also offers a free trial.
Benchmark provides over 200 pre-designed email templates along with an extremely user-friendly interface. An A/B testing feature gives you the ability to test different subject lines to see which ones get better open rates.
The basic plan for Benchmark is free and you can upgrade based on your specific marketing needs (up to $5,000 per month for over a million subscribers.)
There is also a handy mobile app you can download that helps you manage all your email campaigns on the go.
5. Cake Mail
With Cake Mail, you can organize all your contacts and send professional looking emails that get results.
You can choose from a variety of templates or design your own with a simple drag-and-drop interface. Use the “Spam Assassin” tool to make sure your carefully crafted emails don’t end up in recipient’s spam folder.
Cake Mail is targeted towards small businesses and startups. Pricing ranges from $8 per month to $119 per month. A free trial is available.
CallidusCloud is a global leader in sales performance management. The company offers a complete suite of sales and marketing tools that help you weed out unqualified leads so that you can focus on the ones that are most likely to buy.
CallidusCloud has a solution for the entire customer life cycle. The customer engagement cloud features LeadRocket, which helps you generate more leads; Clicktools – a solution that provides actionable feedback from your customers; ServiceMotivate to increase service representatives’ performance; and Thunderbridge AI to enhance sales team performance with AI-powered recommendations.
Pricing for CallidusCloud varies based on the products and solutions selected.
Campaigner is a full-service email marketing solution dedicated to turning emails into revenue.
With Campaigner, you can create email campaigns and newsletters and manage your contact lists. There are over 900 pre-designed email templates you can choose from. Other features include geolocation targeting, autoresponders, segmentation, scoring models, and social media marketing.
Pricing for Campaigner starts at $19.95 per month and goes up to $550 each month.
8. Constant Contact
Constant Contact is one of the original email marketing tools and has been on the market since 1995. The solution helps you manage contacts and create dynamic and responsive email campaigns. With an easy-to-use drag & drop interface and a library of pre-designed templates, you can send professional looking emails in minutes.
Constant Contact’s new “action blocks” help you increase click-thru rates with highly targeted calls to action.
A basic plan starts at $20 a month for up to 500 subscribers and goes up to $335 for 50,000 subscribers. There is no limit on how many emails you can send to those subscribers each month.
Contactually is a CRM and marketing automation tool used primarily by real estate agents and brokers
With Contactually, you can schedule emails to go out at the best times based on artificial intelligence. A dashboard lets you see and prioritize all of your tasks for the day. You can also sync all of your communications across email, phone, text, social media and more.
Pricing for Contactually starts at $69 per month and goes up to $399 each month for high performing real estate agents.
If you are looking to grow your email subscriber list, you certainly might want to check out ConvertKit.
With ConvertKit, you can create engaging sign-up forms and targeted autoresponders based on subscriber interaction. A handy drag-and-drop sequence builder allows you to create drip marketing campaigns that help grow your list and your customer base.
Built-in analytics and reporting are displayed in customizable dashboards that showcase subscriber data and opt-in information and conversions.
You can get started with ConvertKit for $29 a month for up to 1,000 subscribers. For up to 8,000 subscribers, the monthly price is $99.
In case you can’t tell by the name, Drip is all about making the most of drip marketing campaigns.
From abandoned cart recovery messages to upsell marketing, Drip’s personalization and customization tools deliver messaging that converts. The visual workflow builder helps you create the perfect automation flow for all your email campaigns.
Drip offers a free version for up to 100 email subscribers and then a basic plan starting at $83/month for 5,000 subscribers.
Emma is a digital marketing platform that looks at previous customer behavior and buying patterns to help craft a more targeted email message that is personal, relevant, and timely.
By converting customer data into automated email messages sent at the exact time a prospect is most likely to act, Emma helps increase conversion rates, especially for ecommerce sites.
One of the features Emma offers is branching logic. With branching logic, whether or not someone clicks on a link or opens an email becomes the trigger for the next automated campaign.
Pricing for Emma starts at $89 each month and goes up to $729 for enterprise organizations.
Don’t you love the idea of knowing exactly when a prospect has opened and is reading your email? With GetNotify, you’ll get an instant notification the second someone opens your message.
Not only will you know when someone opens your email, you’ll also see how long they spent reading it and the geographic location where the email was accessed.
The recipient never knows that the email open is being tracked and will never be prompted to send a return receipt. The tracking technology is invisible to the receiver.
GetNotify is a free email tracking tool.
As a complete online marketing platform, GetResponse helps you grow your business with a suite of tools for email marketing, webinars, landing pages and automation.
With GetResponse, you can grow your email lists, increase conversions, and optimize audience engagement. Advanced analytics and A/B testing features are also available.
GetResponse currently serves over 350,000 customers in 183 countries around the world. The solution is completely scalable and allows you to grow your marketing efforts as your company grows.
Pricing starts at $15 per month for 1,000 contacts and goes up to $1200 for email lists over 100,000 contacts.
Hubspot is way more than just an email marketing tool. As a complete inbound marketing solution, it helps convert website visitors into customers. You can create, manage, track and analyze email campaigns, social media marketing and events.
Hubspot offers a marketing hub, a sales hub, a service hub, and a free CRM tool to give you deeper insight on each contact, lead and customer.
The solution is targeted more towards enterprise organizations as opposed to small businesses and startups. Hubspot provides top-notch customer support and great content related to all things marketing.
Pricing for Hubspot ranges from free to $2400 a month for the Enterprise solution.
iContact is an email marketing tool that helps you manage all of your customer lists and create emails, autoresponders, and more. You can track campaign performance with iContact’s statistics and reporting tools and even schedule and monitor social media postings.
All of your emails will look great no matter what device the recipient views them on, thanks to iContact’s instant template reformatting feature. Intuitive marketing automation tools allow you to segment your lists, schedule emails, and create drip marketing campaigns as well.
Pricing ranges from $14 per month for the Essential package to $369 and up for the Professional version.
InfusionSoft provides small to medium-sized businesses with a combination email marketing platform and customer relationship management tool.
With InfusionSoft, you can see and manage all of your customer information in one centralized platform. Detailed dashboards provide the most up-to-date information on how your campaigns are performing. Lead scoring, segmentation and automated drip campaigns help you target contacts according to their preferences.
With pricing starting at $70 a month, InfusionSoft is a cheaper alternative to more expensive CRM solutions like Salesforce or email marketing platforms like Marketo or Pardot.
Kissmetrics is a web analytics tool and customer engagement platform that helps you target prospects based on online behavior. The company’s goal is to help you increase conversion, drive engagement and grow retention.
By combining behavioral analytics with email campaign automation, Kissmetrics allows you to analyze and segment prospects in order to deliver the perfect message while the user is active on your site.
Pricing starts at $500/month for the Growth package and $850/month for the Power package. Enterprise customers can get a detailed quote based on number of users and subscribers.
LeadSquared is a lead conversion platform that helps you land more leads and close more sales. With a suite that includes marketing automation, CRM, and conversion prediction, LeadSquared has everything you need to turn leads into sales.
By simplifying the lead scoring process and automating email marketing, LeadSquared helps you speed up the sales cycle and optimize conversions.
Pricing starts at $200 for the LeadSquared marketing automation plan.
Litmus is an email deliverability tool that lets you see what your email will look like on all different types of mobile devices and web browsers.
With all the many variations in screen sizing and resolutions, Litmus helps to make sure your email will render correctly on any device. Built-in analytics also tell you which subject lines will work best, whether or not a reader opened your email, and if they forwarded it or printed it.
Litmus pricing starts at $79 per month for a basic plan and goes up to $399 for the pro plan.
MailChimp is the world’s largest marketing automation platform. With its simple-to-use email builder and hundreds of pre-designed templates to choose from, you can easily create email campaigns, sign-up forms and auto responders.
Many small businesses and tech startups with limited marketing budgets use MailChimp because it integrates well with WordPress, Shopify, WooCommerce, and more. MailChimp also provides tracking and analytics tools.
If you don’t have a lot of money to spend on email marketing, MailChimp offers a “forever free” plan for sending up to 12,000 emails a month. You can always upgrade to the “growing business” plan for $10 a month, and the “pro marketer” plan for $199 a month.
Marketo is a top-of-the-line marketing automation tool that can revolutionize your entire marketing outreach program. With advanced lead scoring, segmentation, and web-tracking capabilities, Marketo records and analyzes every aspect of email marketing.
Marketo offers integration with other platforms such as Salesforce and GoToWebinar, so you can use it to schedule events and webinars and handle all of the follow-up as well.
Marketo pricing starts at $895 per month and increases based on number of users and customization.
Pardot is part of the Salesforce Marketing Cloud platform. The solution provides email automation, landing page development and social media marketing tools to handle all aspects of marketing.
Because of its seamless integration with Salesforce, Pardot tends to be the automated marketing solution of choice for companies already deeply ingrained in the Salesforce culture. All activity in Pardot is automatically updated in Salesforce without duplication.
Pardot starts at $1,000 each month for the standard package and goes up to $3,000 monthly for the ultimate package.
Sendloop helps you increase overall email response rates with tailored content and refined drip marketing campaigns. The company is known for its customer service and its ease of use.
As an all-in-one platform for marketing and sales, Sendloop is a less expensive option for small businesses and startups.
Sendloop pricing ranges from just $9 per month for 500 subscribers to $1645 for 350,000 subscribers.
25. Zoho One
Zoho One is much more than just an email marketing tool. It’s a complete suite of every tool you could possibly need to run your business.
From marketing to sales to customer support and accounting, Zoho One offers 40 applications that all work together inside one platform you can access with one simple login.
Pricing for Zoho One starts at $30 per employee each month.
With so many great email marketing tools to choose from, how do you decide which one is best for your organization? It really depends on your budget and particular needs. If you’re new to the email marketing game, start with a small, easy-to-use email platform and then build your strategy from there.
It also helps to truly focus on your customer and their needs and preferences. If you can personalize the message and make it relevant to them at the appropriate time, chances are your email open and response rates will improve.