10 Popular Real Estate Software Applications

by Sydney Stone

Whatever the market holds for home prices and sales in the future, one thing is for certain: real estate software development is booming. There are hundreds of solutions on the market to help real estate agents and brokers manage their businesses.  

From customer relationship management (CRM) programs to 3D home tour applications, technology is changing the way people buy and sell property.

Here are 10 of the most popular software applications and solutions currently being used by real estate professionals.

1.    Contactually

Contactually is a CRM solution used by thousands of real estate agents. It’s basically a lower-priced version of Salesforce. The software allows you to create and manage contacts, nurture leads through automatic programs, send emails, and track your sales pipeline. The company claims that agents using Contactually close an average of four more deals per year than agents who don’t use the service.

2.    Zillow Premier Agent

As part of Zillow’s advertising program, Zillow Premier Agent helps agents promote their listings and gain new clients. The platform provides users with an easy-to-setup website and offers premium exposure on Zillow’s website and social media outlets.

3.    Firepoint

This CRM was created for real estate agents by real estate agents. Firepoint combines many of the different tools agents use to run their businesses into one simple solution. It’s completely scalable and can be used for a single agent or a growing team of realtors. Features include lead generation, search engine marketing, targeting and branding.

4.    Chime

Chime was also designed by real-estate agents and is one of the only solutions on this list to feature AI-enhanced lead generation. Chime helps agents with everything from marketing campaigns to customer relationship management and advertising.

5.    Matterport

Matterport provides 3D camera technology for virtual tours. The Matterport Residential Real Estate Suite helps agents enhance their listings through detailed 3D tours, bringing their available properties to life via interactive maps, walkthroughs and floor plans. With this technology, buyers are able to see every angle of a home online before they decide to see it in person, saving both them and the real estate agent time while increasing the chance of a sale.

6.    Propertybase

Built on Force.com, the SaaS platform from Salesforce, Propertybase is a cloud-based solution that helps real estate agents and brokers better serve their clients. It facilitates the management of contacts, documents and communications for all types of real estate transactions. Propertybase is the leading real estate software on the Salesforce.com AppExchange.

7.    Top Producer

Top Producer CRM helps real estate agents manage interactions with three key client types: prospects, current clients, and past clients. It is designed to nurture the three categories along the sales funnel with the goal of turning clients into lifetime repeat customers. The solution prompts agents for follow-up, suggests appropriate touch points, and delivers incoming lead notifications directly to your phone via the mobile app.

8.    iBroker

iBroker is a simplified back office management solution for the real estate industry. It helps agents easily manage listings, handle billing, track transactions, calculate commissions and more. iBroker integrates with several third-party apps including QuickBooks, Dotloop, and DocuSign.

9.    RealScout

RealScout is an online property search engine that facilitates relationships between real estate professionals and their clients. It provides a suite of realtor intelligence tools as well as email marketing and allows buyers to search by specific amenities such as “gourmet kitchen” or “in-ground pool.”

10. BoomTown

BoomTown offers three core products to help real estate professionals manage their business: launch, grow and advance. The sales and marketing automation solution helps brokers set up a website, track and nurture leads and monitor the entire sales cycle. The system sends out automatic updates regarding changes in listings and features an analytics package to track website visitors.


Whether you’re an independent realtor or a large brokerage firm, any of these solutions can help increase your sales, connect with and nurture your customers, and keep track of all of your commissions and financial information.

By automating as much of your sales and marketing processes as possible, you’ll have more time to make more money.